The Intelligence Behind Transformation
One senior architect directing AI agents at 10-20x productivity. A $2-4M platform built for $750K. 14 integrated systems feeding one data warehouse. That unified data layer makes the AI possible. The AI makes the data a $45.4M asset.
We didn't build technology to be impressive. We built it to be invisible.
When technology works, you feel cared for, not managed.
The Architect
Built by Someone Who Has Done This Before
Dan Lawless brings 20+ years of full-stack architecture experience to Epicenter's technology platform. As Technical Lead, he directs the entire build, from clinical protocol engines to investor-facing dashboards.
The methodology is what makes the numbers work. One senior architect directing AI development agents achieves 10-20x productivity on boilerplate, UI components, data modeling, and standard patterns. Human expertise stays focused on architecture decisions, clinical domain modeling, and security. A $1.04M scope delivered for ~$520K in effective cost.
Why custom instead of off-the-shelf? Because an EHR designed for general practice doesn't handle pharmacogenomic dosing protocols. A standard CRM doesn't integrate with a 12-month aftercare engine. Custom means every system feeds one centralized data warehouse. That unified data layer makes the AI possible. The AI makes the data a $45.4M asset.
What's Already Built
115
Source Files
26,700
Lines of Code
19
Pages Delivered
Estimated traditional value
$165K - $280K
22-37% of the $750K budget already deployed
Market Rate Comparison
The Platform
14 Systems. One Integrated Intelligence.
Not 14 disconnected tools. One platform where every system feeds a centralized data warehouse, and every data point compounds the AI's intelligence.
Clinical Core
Precision medicine infrastructureAI Treatment Personalization
Pharmacogenomic dosing, intake risk scoring, protocol generation based on genetics + medical history + goals
Transforms generic therapy into precision medicine. The core IP differentiator.
Clinical Protocol Engine
Manages treatment protocols as living documents that adapt in real-time based on biometric feedback
Ensures consistency across staff, standardizes care, enables multi-location scaling.
Biometric Monitoring
Wearable biosensor integration streaming real-time vitals (HR, HRV, SpO2, EEG) with anomaly detection
Non-negotiable for ibogaine safety. Cardiac monitoring is a medical requirement.
EHR Integration
Electronic health records with structured clinical data, intake assessments, outcome measurements
Required for medical licensure. Feeds the AI engine. Supports clinical research.
Guest Experience
Full lifecycle relationship managementGuest Portal & CRM
Full guest lifecycle management from first inquiry through booking, intake, stay, and years of aftercare
Revenue engine. Drives acquisition, conversion, retention. Replaces $50K+/yr SaaS stack.
Aftercare App
Mobile app delivering AI-updated weekly integration protocols, guided journaling, crisis detection
The 12-month integration period is where outcomes are won or lost. This is the product moat.
Telemedicine Platform
HIPAA-compliant video consultations for pre-arrival screening, post-care follow-ups, remote oversight
Extends care beyond physical walls. Enables $2M/yr post-care subscription revenue at Y5.
Operations
AI-optimized facility managementInventory Management
AI demand forecasting, automated vendor ordering, waste tracking for medical supplies and amenities
Reduces waste, prevents stockouts on critical medical supplies.
Staff Scheduling
AI-optimized scheduling based on guest profiles, treatment schedules, skill requirements, and labor law
Manages 40+ staff across clinical, hospitality, and support roles.
Financial Analytics
Real-time P&L, KPI dashboards, investor reporting, budget tracking, variance analysis
Powers the investor platform. Enables data-driven decisions on a $42.6M/yr revenue business.
Compliance Tracking
HIPAA compliance monitoring, COFEPRIS regulatory docs, audit logging, consent management
Non-optional. Required for operating a medical facility. Failure = shutdown.
Intelligence
The compounding data advantageMarketing Automation
AI-driven guest acquisition, personalized outreach, conversion optimization, referral tracking
Drives the $2,613 blended CAC against $34,048 LTV (13:1 ratio).
Data Warehouse
Centralized data infrastructure capturing every biosensor reading, clinical observation, and outcome metric
The foundation that makes all AI features possible. Builds the most valuable dataset in psychedelic therapy.
Reporting Dashboard
Operational command center with real-time occupancy, revenue, clinical outcomes, and staff performance
Management visibility across all 4 business units.
The Guest Journey
Technology Woven Into Every Moment
From the first inquiry to years of sustained growth, intelligent systems ensure nothing falls through the cracks, and every interaction feels personal.
Stage 1
Pre-Care
Before you arrive, the system already knows you. AI-driven health screening builds a complete picture (medical history, psychological profile, treatment goals) so your care team can prepare a protocol tailored to your biology, not a template.
Active Systems
Stage 2
On-Site
During treatment, technology becomes invisible guardian. Wearable biosensors stream real-time vitals to the medical team. Adaptive protocols adjust in response to your body's signals. Staff receive intelligent handoff briefings, so nothing falls through the cracks.
Active Systems
Stage 3
Integration
After you leave, the relationship deepens. AI-updated weekly protocols evolve as you do. Guided journaling prompts surface insights at the right moments. And behind the scenes, the system watches for warning signs, so your care team can reach out before a crisis, not after.
Active Systems
Stage 4
Community
Transformation doesn't end. It compounds. AI-moderated spaces connect you with others on similar journeys. Cohort-based groups form naturally. And as outcomes accumulate, you become part of the evidence base that makes the next person's healing more precise.
Active Systems
AI Personalization
A System That Learns You
The AI Superintelligent System draws from 7+ data sources (medical records, biometric streams, psychological assessments, behavioral patterns, treatment responses, integration progress, and long-term outcomes) to build a living model of each guest's healing trajectory.
This isn't automation. It's augmentation. Every recommendation is reviewed by physicians. Every protocol adjustment is clinically validated. The AI accelerates insight; humans hold the relationship.
The Data Asset
Every data point contributes to a proprietary clinical dataset valued at $10K per patient record. 3,794 cumulative guests by Year 5 creates a $37.9M data asset.
Protocols that adapt to biometric responses in real time
Treatment plans that evolve with each session
Integration guidance personalized to psychological profile
Outcome predictions that improve with every guest
Adaptive Intelligence Flow
Data Sources
AI Engine
Pattern recognition, predictive modeling, protocol optimization, continuously refined by physician oversight and outcome data.
Personalized Outputs
Foundation
Infrastructure You Never Have to Think About
The best infrastructure is the kind you never notice. It just works: reliably, securely, and invisibly.
Medical-Grade Network
Redundant fiber and satellite connectivity ensures zero downtime for critical monitoring systems. Every biosensor signal reaches the medical team in real time, even during Tulum's storm season.
Security & Privacy
HIPAA-compliant from day one. End-to-end encryption, role-based access controls, and audit logging protect the most sensitive data a person can share: their medical and psychological history.
Seamless Communication
Facility-wide mesh communication keeps clinical, hospitality, and emergency teams in constant coordination. Guests experience seamless care; staff experience seamless information.
Capital Allocation
Platform Investment
Software Platform - $1,000,000
Physical Infrastructure - $230,000
Key Metrics
The Value Bridge
$750K
investment
$7.5M
IP base
$37.9M
data premium
$45.4M
enterprise value
Technology represents a significant share of the $229M enterprise valuation. The $750K CapEx is reflected in the $13.4M raise. Annual OpEx of $228K is included across all P&L projections.
Platform Scale
Built Once. Deployed Everywhere.
Every system is designed for multi-location deployment from day one. The AI models improve with each guest, the protocols are location-agnostic, and the infrastructure stack deploys to a new site for 60% less than the initial build.
60%
Cost Reduction
Per additional site
$750K
Initial Build
Flagship investment
~$500K
Subsequent Sites
Marginal tech cost
14
Shared Systems
Cross-location